![]() Advertising campaigns for films have always been defined by the way that they can arouse interest without giving too much information away, and the teaser trailer became a perfect vehicle for doing this. Societally,we’ve fraternized with spoilers for decades, the teaser trailer being a notable harbinger. ![]() So when-and why-did we start caring about spoilers? Quite famously, The New York Times published an article in 1976 in which George Lucas explained what exactly was going to happen in Star Wars Episode IV: A New Hope a full year before it was released. ![]() The term “spoiler” still didn’t connote what it does today until well into the 20th century. Famously, Shakespeare’s plays were based off of stories from history that audiences would have been familiar with, and Greek tragedies often laid out the entire plot in the opening dialogue. The idea of the “spoiler” and all that it entails is pretty new. ![]()
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